![]() Messages sent via API are charged per message template or session, some free based on reply patternĪpp can exchange text messages, audio clips, multimedia, location, files and documents with a 100MB limitĪPI can send messages through session and template messaging. Used by call centers or automated systems.Īccount made using a mobile or landline phone numberĪccount made by applying for a WhatsApp partner Mainly for central support and call centers at medium to large companies WHATSAPPīest for personal use by individuals in one-on-one and group messagesīest for local businesses for one-on-one and group messages with templates and indication it’s a business chatīest for automation of processes via API. The Business API is more robust than the standard business application and is more useful to more prominent companies than the latter. Note, though, that for APIs, creating an account first requires approval, the messages must be responded to within 24 hours, and that Template Messages require pre-approval from WhatsApp before being sent. Companies can also use the API to send notifications to their clients. Unlike the app, the API can also support an unlimited number of users and devices. The standard business app is also limited in terms of automation.ĭeveloping and programming a Business API allows companies to connect the API with their WhatsApp Business Solution or their WhatsApp CRM. The WhatsApp Business App can only be used on one device by one user, which is severely limiting for more prominent companies. The WhatsApp Business API is designed for larger companies that receive a large volume of messages, which the Business App can no longer handle. WhatsApp Business API powers the company’s communication with customers all over the world, allowing it to connect with its clients around the globe. WhatsApp Business is tailored for small businesses, but WhatsApp Business API is specifically made for larger companies. With WhatsApp’s popularity outside the business sector, it made the app desirable for companies, particularly the ability to send free messages directly to their clients’ devices, as long as they’re connected to the internet. Many companies are enticed to use WhatsApp Business since it allows them to send messages directly to their clients’ devices, professionally and free of charge, as long as they have an internet connection. Besides “Quick Reply,” WhatsApp Business also comes with the capability to send greeting messages and away messages, to label conversations, and others features. WhatsApp Business also comes with the “Quick Reply” feature, which lets people send predefined replies regarding frequently asked questions. Employees can easily identify which app is for their personal use and which one is for business purposes since WhatsApp Business has a different logo. WhatsApp Business was released in 2018 and is specially designed for small businesses to let people use two accounts on the same phone without having to use another standard WhatsApp account. WhatsApp users can send messages for free regardless of the word count, the content type, and the number of contacts, and enjoy other free messaging services. Most WhatsApp users are Millennials and Generation Y members who have enjoyed the benefits of free messaging, especially relative to historically expensive SMS. The standard WhatsApp is commonly used for personal purposes, while both WhatsApp Business and WhatsApp Business API can be used for official company operations. Companies also understand the importance of archiving such messages to become compliant with the various regulatory requirements to which they are subject.ĭue to the popularity of WhatsApp, many people are using different versions of the application for various purposes. Many financial services organizations have already understood the effectiveness of WhatsApp in their operations. ![]() The business sector is already seeing the common use of WhatsApp among financial advisers, asset managers, wealth managers, bankers, traders, and others, and it already enjoys their loyalty and that of their clients. ![]() ![]() The use of WhatsApp for both personal and business purposes is widespread and growing.
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